SERVICES · B2B SAAS · CYBERSECURITY · TECHNOLOGY
Find the problem. Fix it. Run it.
Diagnose what’s wrong, build what’s missing, or lead the function. Most engagements begin with an audit.
Short on time? Check out the page that fits you: scale-ups, established teams or marketing leaders.
Start with the problem.
DIAGNOSE
Marketing Audit
A look at the whole function: positioning, pipeline, systems, team and spend. You get a ranked list of what to fix first and why. It's where most engagements begin.
Product & Market Positioning
Who you're for, what you say and why you win. Covers repositioning after a business-model shift, a new competitive set, or a story that stopped landing. It's the work I'm asked for most.
● Scale-ups ● Enterprise ● Marketing leaders
Analyst & Category Strategy
The briefings, proof points and positioning that get you evaluated by Gartner, Forrester and Frost & Sullivan, plus something worth saying once you're in the room. Libraesva reached both a Gartner Magic Quadrant and a Frost & Sullivan Radar.
● Scale-ups ● Enterprise
Strategic Business & GTM Review
A second opinion on a launch, a pivot or a plan, before budget goes behind it. I pressure-test the assumptions, the sequencing and the numbers.
● Enterprise ● Marketing leaders
Turn attention into pipeline.
BUILD
Demand Generation & Pipeline Strategy
Campaigns, content and channels, each tied to a pipeline target. At Libraesva, marketing-attributed pipeline reached 47%. At Blancco, the first integrated campaign built £7.3M in seven months.
Marketing Automation & MarTech
Marketo or Salesforce redesigned around how the business runs today, with scoring, routing and reporting that sales trusts. Thoughtworks and The Trade Desk are the proof.
● Enterprise ● Marketing leaders
Buyer & Revenue Lifecycle Design
The path from anonymous visitor to closed deal, with clear ownership, handover SLAs and rules people follow. At The Trade Desk, sales rejection fell from 72% to 28%.
● Enterprise ● Marketing leaders
LEAD
Senior leadership.
Fractional CMO
A senior marketing leader, part-time, in a seat you don't need to fill full-time yet. Three ways in, set out below: Build, Scale and Interim.
● Scale-ups ● Enterprise
AI Readiness & Adoption
A look at how your team works today, where AI will save time or lift quality, and who has the authority to change the process. Then I redesign the workflows around it and make sure the team follows them. Does Your Team Have the Leadership for AI?
● Scale-ups ● Enterprise ● Marketing leaders
Marketing Team & Function Build
Hiring, structure and coaching, so the function keeps working after I've gone. At Libraesva, a team of four went from nothing to Gartner-recognized.
Board & Investor Reporting
Pipeline, ROI and brand metrics in a format a board can read next to every other function's. At Libraesva, the CEO got a quarterly view of what marketing was doing with its budget.
● Scale-ups ● Enterprise ● Marketing leaders
HOW WE WORK
Four ways to work together.
01
Build
No real marketing function yet. I build one, from positioning through to the first hires.
02
Scale
A junior team that needs direction. I set the strategy and run point while your people execute and grow.
03
Interim
A defined gap: a departure, a board requirement, a stretch before the next hire. Full leadership on a fixed timeline.
● Scale-ups ● Enterprise
04
Consulting
One defined initiative, such as a repositioning, a lifecycle redesign or an analyst push. Scoped up front, with an end date.
● Scale-ups ● Enterprise
● Marketing leaders
Not sure? Start with an audit.
You'll get a plain view of what's working, what isn't and what to fix first.